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Empowering the future of sports industry leadership

Join the NEW ERA community!

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"The most important responsibility we have as women leaders is to lift up the next generation of women."

Heidi Browning, CMO, National Hockey League

What is NEW ERA?

SportsPro NEW ERA is a year-round programme and growing community designed to recognise, support and advocate for a new era of gender equality and representation within the international sports industry.

Our mission is to bring new ideas, underappreciated thinkers and under-represented individuals to the forefront and elevate their profiles. We do so by providing a global platform and ongoing community support powered by a diverse Steering Group of inspirational and accomplished women with unrivalled experience.

Leveraging SportsPro’s influential network, we are committed to shaping the future of the sports industry and empowering the individuals who will steer it.

Class of 2023

Meet our Class of 2023, who are positively transforming the future of the sports sector.

Gemma Woor

MKTG Sports + Entertainment

Jessica Hensley

United States Olympic & Paralympic Committee

Jiao Li

NBA

Sarah Gordon-Jones

Women in Football

Laura Parker

SailGP

Maureen Rosita OJONG EBOB-BESONG

International Olympic Committee

Sophie Scherschel

Two Circles

Sheryl Ng

Cricket Australia

Libby Forbes

Formula E

Mia Len

Milwaukee Bucks

Sian Jenkins

The Sports Consultancy

Ellen Salter

think Beyond

Brittany Gropp

Adrenali.ne

Join the NEW ERA community!

As a NEW ERA community member, you will have access to content from the Class of 2023/24, our Steering Group members and other inspirational contributors. Sign up to connect with members and learn from their expertise and personal experiences within sports.

Steering Group

We are proudly supported by a Steering Group of diverse global senior executives whose backgrounds, job descriptions, experiences and specialities align with SportsPro NEW ERA’s ethos.

Benny Bonsu

Olympic Channel

Kate Miller

ECB

Sarah Beattie

Six Nations Rugby

Kim McConnie

Tourism & Events Queensland

Aarti Dabas

Formula E

Sharon Fuller

NBA

Alexandra Willis

Premier League

Thayer Lavielle

Wasserman The Collective

Ellie Norman

Formula E

Melissa Soobratty

Professional Squash Association

Laura Cordingley

Chelsea FC Foundation

Gabrielle Guedj

ATP Media

Abi Ijasanmi

Confederation of African Football

Sue Day

England National Rugby Union

Vicky Gosling

GB Snowsport

Fiona Morgan

SailGP

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"Without more women in senior leadership positions, inherent
and seemingly universal
obstacles will not be seen,
understood, and tackled."

Andrea Ekblad, Rights Director - Women's Sports, DAZN