Senior creative content lead specialising in sport and culture. Experienced in delivering impactful content and campaigns for global brands and rights holders including Arsenal, Sky, Tennis TV, Formula E, Red Bull, and more. Skilled in developing creative solutions that grow audiences, unlock commercial value, and strengthen brand partnerships across social, digital, VOD, and linear platforms.

Zarah Earnshaw is a Partnerships & Engagement Manager at Manchester City’s Global Foundation, with a background spanning finance, marketing, partnerships, cricket, football operations and inclusion. Of Irish and Pakistani heritage, she grew up in Dublin playing football at a time when opportunities for girls — particularly brown girls — were almost non-existent. After beginning her career in accountancy and spending over a decade working across the UAE and India, she returned to her passion for football by completing a Masters in Football Business and joining City Football Group in 2022.

A passionate advocate for representation and belonging in sport, Zarah has led a number of impactful South Asian and Muslim inclusion initiatives across football, including launching community programmes, supporter groups and pathways for under-represented talent. She currently sits on the FA’s South Asian Inclusion Advisory Board along with the board of Women in Football, and is committed to creating lasting change for women and ethnically diverse communities in the game.

Jennifer Haskel is the Knowledge & Insights Lead for the Deloitte Sports Business Group, providing specialist M&A and Advisory services to the sports market. The Group has been at the forefront of industry transformation for more than three decades, strengthened by the global reach and knowledge of Deloitte. A seasoned professional with experience spanning sports media, marketing, and finance, Jennifer works with clients to navigate the complexities of the sports market, providing tailored insights to support strategic decision-making and deliver tangible results. She is the lead author for Deloitte’s flagship publications, including the Annual Review of Football Finance and the Global women’s sport revenue report. Prior to her role at Deloitte, Jennifer’s career includes roles with Morgan Stanley’s Global Sports & Entertainment division and the Chicago Bulls (NBA). She earned a Bachelor’s of Science degree in Journalism and Economics from Northwestern University, where she was also a member of the Women’s Soccer team.

Fi is currently working as Senior Content Strategy and Planning Manager at the Premier League, leading content strategy and planning across the league’s digital media output on owned and operated channels. With more than ten years of experience spanning digital marketing, content strategy and campaigns, Fi specialises in building audience-first content approaches that drive engagement and deepen affinity with global fan communities online.

Before moving in-house at the Premier League, Fi worked agency-side, delivering campaigns and developing content strategies for major organisations and leading athletes including the Premier League, Arsenal, Chelsea, The FA, Alessia Russo and Bruno Fernandes.

Casey Harlow is an aspiring global partnerships leader at the International Olympic Committee, where she develops and activates large-scale marketing collaborations between some of the world’s leading brands and the Olympic Movement.

With 10 years of experience spanning international sport, tourism and philanthropy, she specialises in building global partnerships that create meaningful value for brands, rights holders, athletes and fans alike. Her work focuses on co-creation, partnership storytelling and insights-driven activation, helping partners connect with audiences through campaigns that are both commercially effective and culturally resonant.

Originally from a small mountain town in Colorado, USA, Casey brings an international perspective shaped by living and working across multiple countries and cultures. She is fluent in Spanish and holds a bilingual MBA from IESE Business School. Outside of work, she is an avid outdoor enthusiast, trail runner and budding triathlete, passions that continue to fuel her connection to sport.

Vicha Supriyanto is a commercial partnerships and marketing leader with nearly a decade of experience in the global sports industry. Someone who has always backed herself, chased big goals and found a way to make things happen. Based in Melbourne, Vicha has been instrumental in the NBL’s rise – joining when the organisation had just 12 employees and playing a key role in its evolution into one of Australia’s most dynamic sporting leagues. Her international experience living and working in London with start-up sports tech companies saw her manage relationships with some of the world’s most powerful rights holders, including the Premier League, Formula E, FC Barcelona and NBA Europe.

A passionate traveler who has visited 42 countries, Vicha is driven by a love of connecting with people and building meaningful relationships rooted in understanding cultures, values & passions. She is fascinated by the power of fandom and helping brands harness the emotional connection between sport and athletes to create impact beyond the game.
A proud Asian-Australian woman and daughter of immigrants, Vicha is committed to leading by example and opening doors for the next generation of women who dare to dream big & differently.

Carly is Director of Global Operations at Champion Data, where she’s spent the last decade helping turn sports data into the backbone of how leagues, broadcasters and teams understand their game. Her career started deep in the tech weeds — network engineering, systems administration, and technical service delivery — and that hands-on foundation still shapes how she leads today. She’s a firm believer that the best operational decisions come from understanding what’s actually happening under the hood. These days she’s focused on leading the build out of Champion Data’s US presence, driving growth and shaping how data and technology power the next chapter of sport. Outside Champion Data, Carly is an angel investor and sits on several VC advisory boards, backing early-stage founders. She’s Secretary of the Board for the Los Angeles Dragons FC, a founding member of Brydge Club, focused on female founders and investors, and a volunteer animal fosterer.

A highly accomplished marketing and events leader with over 20 years’ experience spanning the entertainment, high-performance sport, and education sectors. Kristin brings extensive expertise in business and marketing strategy, brand development, campaign and account management, major event delivery, government relations, and customer experience design.

She is recognised for her ability to combine strategic insight with creative execution, leading high-profile national and international initiatives that deliver meaningful outcomes for organisations, partners, and communities. Kristin has a strong track record of fostering collaborative partnerships across government, commercial, and community stakeholders.

A forward-thinking and values-driven leader, she is passionate about championing innovation, advancing opportunities for women in sport and leadership, and driving inclusive, purpose-led growth. Kristin is committed to delivering impactful work that not only achieves commercial success but also creates lasting, positive change.

Abi Hallworth is a senior communications and partnerships leader with experience across global sport, media, and brand marketing. As Director of Partnerships, Communications & PR at the WTA, she leads strategic storytelling and partnership activations that elevate the profile of women’s tennis on a global stage.

Previously, Abi held senior roles at Sky Sports and adidas, where she delivered integrated campaigns, built brand reputation, and led global brand moments around the world’s biggest sporting events. She has worked closely with high-profile talent across sport and entertainment, shaping strategy, building trusted relationships, and unlocking long-term commercial value.

With a strong background in partnerships, PR, and brand communications, she specialises in connecting sport, culture, and commercial opportunity to drive impact. Based in London, Abi is passionate about all sport (with a bias towards golf), building meaningful networks, and creating positive, high-performing team cultures.

Ksenia Iliushina is a Senior Global PR Manager at PUMA Group, overseeing PR and communications across different categories. With more than 10 years of experience brand communications, events, and PR, she has worked across major international campaigns and initatives and led the production of PUMA’s first branded podcast, Go Wild: a 13-episode series featuring athletes including Usain Bolt, Charles Leclerc, and Mondo Duplantis.

Beyond PUMA, Ksenia is the co-founder of an international women’s community of nearly 3,500 members: built on the belief that the right room changes everything.

She is based in Nuremberg, Germany.

Head of Product, Sports Strategy at Sportradar, driving cross-functional product initiatives across sports entertainment – bridging strategy, commercial and product to turn opportunities into measurable business impact.

With a background spanning product leadership, business development and Big Four consulting, she has built and scaled streaming and fan engagement products for leading rights holders and broadcasters across global markets – consistently connecting technical decisions to clear commercial value.

Diana is passionate about empowering women in the industry to back themselves, step into leadership and go further than they thought possible.

I’m a Client Solutions Manager at IMG, where I create commercial and digital solutions for some of the world’s most recognised sports brands, including Red Bull Racing, Visa Cash App Racing Bulls, NWSL, Rugby League and the R&A. My background spans digital strategy, business development and commercial strategy.

Born and raised in India, I grew up playing cricket and tennis, and I will happily watch any sport going. That lifelong love of sport led me to the UK in 2016 to study Sport Business, before moving to London in 2020 to build my career. I am one of the founders of WISE (Women Inspiring Success & Empowerment) at IMG, and previously co-chaired the LGBTQ+ ERGs. I am passionate about the commercial growth of women’s sport, partnerships in emerging markets, and inclusion in sport. I hold an Loughborough MSc with a published dissertation on cricket governance.

Katie Boyce is the Senior Director, Strategic Operations at Underdog, where she oversees strategic launch operations across the organization. She joined Underdog in 2024 and has since taken on expanded responsibility, serving as Chief Operating Officer of the Exchange.

Prior to Underdog, she served as Director of Go To Market Operations at Mojo, where she led the launch of the company’s sportsbook and DFS products. Before that, she spent three years at DraftKings, driving multi-jurisdictional product launches and scaling the program across product verticals. Earlier in her career, she spent eight years in fintech primarily focused on operational processes.

A passionate advocate for women in sports and the workplace, Katie serves as Work Like A Girl’s NYC Governor and is a member of Women’s Sports Rally. She has run two marathons for Women’s Sports Foundation and has been a Big Sister for over a decade.

A Maine native, Katie attended Bowdoin College, where she majored in Government & Legal Studies, Environmental Studies and captained the varsity squash team.

I work at the intersection of women’s sport development, leadership, and creative storytelling. I’m currently the Women’s Rugby Manager at the Lebanon Rugby Federation and the Founder & CEO of Aconites Rugby Club, where I focus on creating more opportunities for women to grow, compete, and lead through rugby.

With a background in graphic design and art direction, I bring a creative lens to sport, combining operational leadership with branding, content, and storytelling to help grow visibility and participation in women’s rugby. One of the projects I’m most proud of is ACO7s, a regional women-only annual club tournament that reflects my work across leadership, operations, and creative direction.

Building my career in Lebanon has meant navigating instability and limited resources, but it has also shaped how I lead: with resilience, adaptability, and a strong belief in building sustainable systems from the ground up. I’m passionate about helping create a future where women’s sport is more visible, valued, and professionally viable.