Empowering the future of sports industry leadership


"The most important responsibility we have as women leaders is to lift up the next generation of women."

Heidi Browning, CMO, National Hockey League

What is NEW ERA?

SportsPro NEW ERA is a year-round programme designed to recognise, support and advocate for a new era of gender equality and representation within the international sports industry.

We want to bring new ideas, underappreciated thinkers and future leaders to the forefront and elevate their profiles. We will provide a global platform and ongoing community support, powered by a diverse Steering Group of inspirational and accomplished women with unrivalled experience.

Despite progress being made, there is still a small pool of regular female contributors to the global b2b sports industry conversation. We intend to widen and deepen this from within. Twelve successful female applicants will benefit from year-round editorial, event, and networking opportunities, as well as dedicated coaching time with every member of the Steering Group.

SportsPro’s unique network of influence affords us the opportunity and responsibility to help shape the future landscape of the sports industry and empower the women who will steer it.

Class of 2023

Meet our Class of 2023 who are positively transforming the future of the sports industry.

Mia Len

Milwaukee Bucks

Sian Jenkins

The Sports Consultancy

Jiao Li


Gemma Woor

MKTG Sports + Entertainment

Sophie Scherschel

Two Circles

Brittany Gropp

Libby Forbes

Formula E

Laura Parker


Sheryl Ng

Cricket Australia

Ellen Salter

think Beyond

Sarah Gordon-Jones

Women in Football

Jessica Hensley

United States Olympic & Paralympic Committee


International Olympic Committee

Join the NEW ERA community!

As a member of the NEW ERA community, you will have exclusive access to content from the inspiring women inducted into the Class. Steering Group members and other female contributors will also share their expertise and personal experiences within sport.

Steering Group

We are proudly supported by a Steering Group of diverse global senior executives whose backgrounds, job descriptions, experiences, and specialities align with SportsPro’s Women in Sport strategy.

Vicky Gosling

GB Snowsport

Abi Ijasanmi

Confederation of African Football

Sarah Beattie

Six Nations Rugby

Melissa Soobratty

World Table Tennis

Ellie Norman

Manchester United

Sharon Fuller


Benny Bonsu

Olympic Channel

Fiona Morgan


Kate Miller


Gabrielle Guedj

ATP Media

Thayer Lavielle

Wasserman The Collective

Sue Day

England National Rugby Union

Kim McConnie

Kayo Sports

Alexandra Willis

Premier League

Aarti Dabas

Formula E

NEW ERA 2022/23 Reflections

Explore our member reflections for exclusive insights, tips and tricks from the Class of 2022 and Steering Group.

Features & Analysis


"I like to think that the sports industry is moving albeit slowly towards gender equality. Hopefully this pattern will gain momentum."

Jane Hansom, Head of Communications, Professional Triathletes Organisation

"Without more women in senior leadership positions, inherent
and seemingly universal
obstacles will not be seen,
understood, and tackled."

Andrea Ekblad, Rights Director - Women's Sports, DAZN