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Empowering the future of sports industry leadership

Join the NEW ERA community!

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"The most important responsibility we have as women leaders is to lift up the next generation of women."

Heidi Browning, CMO, National Hockey League

What is NEW ERA?

SportsPro NEW ERA is a year-round programme and growing community designed to recognise, support and advocate for a new era of gender equality and representation within the international sports industry.

Our mission is to bring new ideas, underappreciated thinkers and under-represented individuals to the forefront and elevate their profiles. We do so by providing a global platform and ongoing community support powered by a diverse Steering Group of inspirational and accomplished women with unrivalled experience.

Leveraging SportsPro’s influential network, we are committed to shaping the future of the sports industry and empowering the individuals who will steer it.

Class of 2024

Meet our Class of 2024, who are positively transforming the future of the sports sector.

Harriet Little

Google UK

Shivs Thevarr

Chelsea FC

Tahnee Bungey

Cricket Australia

Jascha Braeker

ESL FACEIT Group

Kate Binchy

Irish Rugby Football Union (IRFU)

Laura Andriani

Two Circles

Camille Petit

Paris Saint-Germain

Elysa Hubbard

Six Nations Rugby

Ramata Thiam

LALIGA

Lola Ogunbote

Burnley Football Club | Goals for Girls

Tara Parashar

Ear to the Ground

Alexandra Adey

Spotify

Julia Pimenta Salazar

Street Child United

Betty Mazzoleni

TEAM Marketing

Join the NEW ERA community!

As a NEW ERA community member, you will have access to content from the Class of 2024/25, our Steering Group members and other inspirational contributors. Sign up to connect with members and learn from their expertise and personal experiences within sports.

Steering Group

We are proudly supported by a Steering Group of diverse global senior executives whose backgrounds, job descriptions, experiences and specialities align with SportsPro NEW ERA’s ethos.

Laura Cordingley

Chelsea FC Foundation

Cosmina Schulman

NESN

Erica Kerner

Standard Chartered

Aarti Dabas

Formula E

Melissa Soobratty

Professional Squash Association

Thayer Lavielle

Wasserman The Collective

Louise Bach

Carlsberg

Sharon Fuller

NBA

Sarah Beattie

Six Nations Rugby

Gabrielle Guedj

ATP Media

Fiona Morgan

SailGP

Abi Ijasanmi

African Sports Investor

Kim McConnie

Tourism & Events Queensland

Kate Miller

ECB

Alexandra Willis

Premier League

Benny Bonsu

Olympic Channel

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"Without more women in senior leadership positions, inherent
and seemingly universal
obstacles will not be seen,
understood, and tackled."

Andrea Ekblad, Rights Director - Women's Sports, DAZN