Steering Group members reflect on their NEW ERA involvement

SportsPro established NEW ERA to boost gender equality in the international sports industry, bringing together a community of often overlooked and underrepresented female executives. 

NEW ERA steering group members – Jenny Mitton, a Director and Women’s Sport Lead at M&C Saatchi Sport and Entertainment, and Sarah Beattie, Chief Marketing Officer at the Six Nations – reflect on their participation in the programme.

Why we're pushing gender equality in sport

Why gender parity in sport matters

Why giving women in sport a platform and a voice matters