JOIN THE COMMUNITY

What is the

programme?

The NEW ERA programme is designed to recognise, support and advocate for a new era of gender equality and representation within the sports industry. 

Each year, we search for a group of women and non-binary sports executives helping to shape the industry’s future. Those selected will access incredible opportunities to boost their personal and professional growth.

Please note that applications for the Class of 2026 are now closed.

Who should apply?

  • You are a woman or non-binary person working within the sports industry, sitting outside of C-Suite or Board-level positions.
  • You have got an identifiable vision and appetite for long-term career progression in sport.
  • You are a standout contributor or professional influencer within your team, organisation, or sector.
  • You would love to contribute more to the sports industry’s evolution.

What will you gain from NEW ERA?

Dedicated coaching time and introductions to members of the Steering Group.

Access to a community of like-minded and empowering professionals

VIP invitations to SportsPro’s year-round event portfolio

On-stage speaking opportunities during key SportsPro events

Editorial spotlight opportunities, including thought leadership and podcast contributions

What our Almuni had to say 👇

"There is no doubt that NEW ERA has expanded my network, career opportunities, and overall industry exposure. I cherish the relationships I’ve built as a result of this programme and the long-term benefits that it will bring."
Allie Dinsmore
Allie DinsmoreVP, Strategy & New Business Development, Professional Fighters League
"This programme has been nourishing and reinforced my belief in the power of sport. It has been heartening to learn from so many impressive and kind women who are positive forces in their networks."
Hana Taji
Hana TajiDirector of Purpose, SixFive Sports & Entertainment
"No matter where you are in your career, having SportsPro’s reach, support and credibility behind you can really accelerate your growth. In my case, every speaking and media opportunity gave me the chance to improve on different things, while growing my presence in an industry I really love."
Sahaj Shah
Sahaj Shah Product and UX/UI Designer, Areto Labs
"It’s truly refreshing being surrounded by people who understand and have had or have similar challenges in their career journey. Being a part of a group of women from across the world all genuinely rooting for each other’s success is something you get to experience!"
Ojonoka Agudah
Ojonoka AgudahHead, Legal & Women’s Sports, Integral