Member reflections – a NEW ERA of gender equality and representation

NEW ERA was launched in 2022, an initiative designed to recognise, support and advocate for a new era of gender equality and representation  within the international sports industry. Despite progress being made, there is still a small pool of regular female contributors to the global B2B sports industry conversation. We intend to widen and deepen this from within. Class of 2022 member Ashley Block speaks to SportsPro’s Katie Preston and Milly Miller about what it’s like being part of NEW ERA, as well as some of broader reflections on the programme so far.