Alexandra is a marketing, digital media and communications specialist, currently employed as Director of Digital Media and Audience Development at the Premier League. Formerly Communications & Marketing Director at Wimbledon and a former sports journalist, Alexandra’s role is to help sporting organisations appeal to the next generation of sports fans and event-goers through the development of content, products and direct to consumer offerings, while also demonstrating that sport can thrive on brand and tradition alongside innovation and new technology.

Greta Bodino obtained a Master of Art in Translation from the University of Geneva. Starting from 2001, she embarked on a path in the field of Human Resources, where she held the position at BNP PARIBAS Group with increasing responsibility, until she became HR Project Leader – Vice Head of Training. From 2007 until 2010, she joined Michael Page International, as HR Business Partner. Later on, her career continued in prestigious companies such as: Nyrstar Sales & Marketing AG, Coutts & Co. Ltd, TEAM Marketing AG (as Head of Human Resources) and ECA (European Club Association), in which she held the position of Director of Staff and Operations.

In August 2021, she joins Juventus in the role of “Chief People & Culture Officer”. Currently, she holds the position of Chief People, Culture and ESG Officer.

Sharon Fuller is Founder of Rational Collective, a specialist consultancy to support clients across the sports industry in Content Creation & Strategy, Media, Rights, Innovation and Digital Product Development.

She is the former Chief Content Officer at the eSkootr Championship and was previously Global Head of Central Content at Red Bull Media House and Editor at BBC Sport. She has been involved in innovation and tech-driven development in sports broadcasting throughout her career and she and teams she has overseen have won multiple awards for innovation in sports coverage.

Benny Bonsu is an award-winning industry leader and the Chief Content Officer at The International Olympic Committee (Olympics.com), after previously serving as Director of Daily Content.

Before her time at the IOC, Benny was the Head of Editorial for Women’s Sports at GiveMeSport, where she led one of the most successful launches of the coverage of Women’s Sport in the UK. Upon starting this role in 2019, Benny historically became the UK’s first female sports editor. Before that, she undertook various high-profile on-air endeavours, working alongside broadcasting behemoths BBC, Sky Sports, BT Sport, Modern Times Group, LOCOG 2012, and Alibaba to cover and produce award-winning content on and around FAWSL, English Premier League, NBA, NFL, London 2012 Olympics to name a few.

Renowned for her charismatic, direct, and irrepressible approach in sport, she is one most respected leaders by her industry peers, athletes, and the new generation of future sport leaders. Her distinguished body of work has garnered plaudits far and wide; receiving nominations and awards for “Sports Leader Under 40 of the year,” “Sportswoman of the Year” at the 2018 Baton Awards, whilst also a finalist in the 2017 edition of the esteemed Women’s Trust Award “Best Media Individual of the Year” category, to name a few.

Bonsu is on the board of directors for Basketball England, the Sports Journalists Association, and African Health Now. An advocate for diverse newsrooms in the UK and developing future talents for the sports industry.

Gabrielle Guedj is the Director of Chief Commercial Officer at ATP Media, previously at IMG and its subsidiary SNTV for 22 years as Senior Vice President in Media, looking after various territories in Europe and MENA.

A sociologist by formation Gabrielle has lived in France, Algeria, Tunisia and Morocco in her formative years. She has studied in the Czech Republic ( and is a fluent Czech speaker ) and lived in her native France before relocating to the UK where she has been based for most of her professional life.