Author: SportsPro

SportsPro established NEW ERA to boost gender equality in the international sports industry, bringing together a community of often overlooked and underrepresented female executives.  NEW ERA steering group members – Jenny Mitton, a Director and Women’s Sport Lead at M&C Saatchi Sport and Entertainment, and Sarah Beattie, Chief Marketing Officer at the Six Nations – […]

Read More… from Steering Group members reflect on their NEW ERA involvement

Last month, SportsPro unveiled the inaugural class of 12 businesswomen that will take part in its New Era programme, a new initiative dedicated to driving greater gender equality and representation in the sports industry. Comprising of individuals working across a diverse range of companies in the sports industry, spanning rights holders and broadcasters to brands and service […]

Read More… from Sporting memories, biggest influences and changing the industry: Getting to know the New Era class of 2022

There are signs that sporting organisations are taking strides to improve their gender hiring practices, but the traditionally male-dominated sports business can still be an intimidating place for young women making their way in the industry. In fact, one challenge that a number of aspiring female sports executives identified during the application process for SportsPro’s New […]

Read More… from New Era mentors offer their tips for growing your personal brand