Pay-TV vs FTA, replicating the Angel City model, and reaching new fans: The big questions for women’s soccer in 2024

Having already made giant strides in recent years, UK women’s soccer is bracing itself for a seismic 2024. A new independent body is being formed to take over from the Football Association (FA) in running the women’s professional game. Led by Nikki Doucet, NewCo will govern the top two divisions in England, with the primary goal of […]

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Podcast | Women’s soccer in 2024…are we ready to take off?

Lenah Ueltzen-Gabell, Wasserman Group managing director, and Women in Football board member Jo Tongue, who is also CEO of Tongue Tied Management – an agency that represents two of the biggest stars in the England team in Leah Williamson and Keira Walsh, as well as current Chelsea head coach Emma Hayes – join SportsPro’s Tom Bassam for a wide-ranging […]

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Charlie Sizer | The WSL is flourishing but what about the rest of the women’s soccer pyramid?

I have watched the women’s game evolve in the most incredible ways over the last decade as both a player and a fan. I feel incredibly proud and grateful to be part of a community that is so progressive and proving its value to the rest of the world. England’s victorious Lionesses propelling the continued […]

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Podcast | The business of Fantasy Premier League

With 11.4 million users around the world, Fantasy Premier League is a success story in fan engagement. Alexandra Willis, NEW ERA steering group member and director of digital media and audience development at the Premier League, explains how the English soccer competition’s official fantasy game provides value for the organisation’s commercial partners and underlines its […]

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Women’s Sport Week: Why taking risks means something different for women in the workplace

To mark Women’s Sport Week at SportsPro, we have a special NEW ERA episode of the podcast with Milly Miller-Adams, Elena Kouyoufa and Katie Preston exploring the meaning of taking risks. Our hosts take it in turns to interview three women at different stages of their careers in the sports industry to find how they view […]

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Ashlea Block | How I turned a passion for volunteering into a career in sport

Whether it be a friendly face handing out water at roadside during a marathon, the treasurer at a local cricket club or the coach of a youth soccer team, volunteers make the world of community sport go round. Yet there are still significant challenges and demands being placed on volunteers that impact retention and have […]

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Member reflections – a NEW ERA of gender equality and representation

NEW ERA was launched in 2022, an initiative designed to recognise, support and advocate for a new era of gender equality and representation  within the international sports industry. Despite progress being made, there is still a small pool of regular female contributors to the global B2B sports industry conversation. We intend to widen and deepen this […]

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NEW ERA members talk industry challenges and developing vital skills

NEW ERA members attended SportsPro’s OTT Summit USA event in New York in March to debate industry-shaping subjects, including the transformational effect of boosting women’s sports coverage in the media. In our latest member reflections, Sahaj Shah, Product Designer at Areto Labs, and Allie Dinsmore, VP, Strategy and New Business Development at the Professional Fighters […]

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Podcast | The women of SportsPro

To celebrate International Women’s Day this week’s episode has been handed over to the women of SportsPro, with operations manager Milly Miller-Adams taking over as host. Talking points: SportsPro’s head of marketing, Katie Devaney, and marketing executive, Alice Evans, on why pursuing equity is important for women in the industry and their personal experiences (1:10) […]

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