Sarah joined Six Nations Rugby in 2020 as a key hire to strengthen the executive team and support the implementation of the organisations strategic vision. A fundamental area of the strategy Sarah is responsible for delivering, is the creation of the most unmissable and engaging sporting experiences for fans through the organisations year-round offering of international rugby Championships and Series’.

Sarah has forged over 15 years’ experience in marketing and communications, within the sports and technology industries, prior to joining Six Nations Rugby. Sarah was VP of Marketing, Expansion at DAZN after her role as Global Director of Communications and PR within the business. Prior to this, Sarah held senior roles within brands such as telecoms business, Three, as Head of PR and Social, and Head of Employer Brand.