SportsPro NEW ERA: Our Impact to Date
The Health and Wellbeing Centre for Research Innovation at The University of Queensland
August 2025
Gender parity remains a concern across all aspects of sport, where women continue to be severely under-represented in both professional competition and the business and leadership functions that shape the industry. Despite some progress, significant gaps persist in opportunities and representation at all levels. In light of that challenge, women’s leadership programmes, such as SportsPro’s New Era initiative, have emerged to create pathways and foster inclusion for aspiring female leaders.
A new in-depth report from The University of Queensland presents key findings following an in-depth evaluation of the NEW ERA, SportsPro’s global leadership initiative launched in 2022 to advance gender equity and representation in sport.
Drawing on interviews with the most recent cohort, Steering Group members and alumni, the study examined participant experiences, skill development, mentoring outcomes, and the broader impact of NEW ERA on the sports sector.